About
Over 10+ years at Microsoft, Xandr and Magnite, I have helped enterprise clients navigate technology transitions, first with digital advertising, then with AI at Microsoft. I have built enterprise partnerships and driven revenue growth across European markets. I work closely with customers and spend time understanding how their business works and recommend the technology that will genuinely align with their goals.
Skills
Experience
Microsoft · London
Built and managed executive-level relationships with Microsoft's key advertising partners
- Built and managed executive-level relationships with Microsoft's key advertising partners, exceeding individual and team targets two years running
- Drove go-to-market launch for our AI-powered advertising solutions, through identifying new customers, driving adoption to revenue generation
- Shifted market positioning of Copilot from a productivity tool to a revenue driver, reframing client conversations from time saved to revenue generated
- Managed partnerships with Dentsu, WPP and key technology platforms to bring Copilot into campaign decision-making, improving results and helping them win new business
- Active mentor in the Microsoft Mentoring Program, supporting the professional development of colleagues across the organisation
Senior Director, Tech Sales
Mar 2021 - Jan 2022 · Publisher Team Lead
- Negotiated and renewed publisher partnership agreements across EMEA including Guardian, Ozone Project and Mail Metro Media, retaining £17M in publisher monthly revenue
- Supported the UK launch of Netflix's advertising business, coordinating £5M in monthly buyer spend across programmatic partners
Director, Tech Sales
Apr 2019 - Feb 2021
- Entered underpenetrated markets across the UK and Northern Europe, building pipeline from scratch and bringing on net-new partners including Roku and Discovery across streaming and entertainment verticals
- Managed and mentored a team of 6 account managers and developed two team members to senior account manager and account director
Publisher Team Lead, Tech Sales
Apr 2018 - Mar 2019
Fast-tracked from individual contributor to team lead within six months of being hired
- Advised UK and Nordic publishers on how to structure and sell their digital ad inventory, covering auction mechanics, private trading deals and guaranteed placements, to grow and protect their advertising revenue
Publisher Team Lead
Nov 2017 - Mar 2018 · Paris
Stepped in to lead the French and Belgian publisher team at short notice, maintaining full account continuity and retaining key clients through a period of leadership change
- Managed and mentored a team of account managers covering the French and Belgian publisher markets, providing guidance and maintaining high engagement during leadership transition
Account Manager
Sep 2014 - Oct 2017 · London
Managed and grew a book of business of premium UK and Nordic publishers
- Grew advertising revenue 12% YoY across a portfolio of premium UK and French publishers including Guardian, Northern & Shell and Reach Plc
- Advised publishers on how to package and sell their digital advertising inventory to maximise revenue from their properties
- Ran client workshops helping publishers understand and make the most of the digital advertising technology they were using
Education
Executive Education: Gen AI for Leaders
London Business School
Master in Business Management
Skema Business School, France
Certifications
- Azure AI fundamentals, Microsoft AI-900
- Copilot fundamentals